about us
In 2021, Alicia Reason and Lilia Kazakova crossed paths at the Venice Beach Dance Skate Plaza. They began training together, and quickly realized that they were kindred spirits, with a passionate love for roller skating and the Venice Beach community.
Combining their forces, they founded LA Roller Crew as a beacon of positivity and inspiration for the skate community in Venice Beach. With the rich history of Venice Beach roller skating, they saw an opportunity to showcase and represent a new generation of Venice Beach roller skaters.
Through the art of roller skating, they seek to promote health and wellness, inclusion, and diversity. Together, they vow to always present LA Roller Crew with its push on various initiatives that not only promote the sport, but also create a welcoming community for all.
Meet the Founders
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Co-FounderLilia Kazakova is a multi-faceted online creative. She works as an online inspirer, and social media content creator for brands and businesses in the beauty, fashion, and lifestyle industries. She has worked for brands such as L’Oréal, Lancôme, Revolve, Buff Bunny, DJI, and many more.
Her skating journey began on ice: in her youth, she trained as a competitive figure skater in Amsterdam, the Netherlands. She quit her skating career to focus on law school, and graduated from George Washington University Law School in 2018.
Later in life, she rediscovered her love for artistic skating when she started skating at Venice Beach and Moonlight Rollerway. She is currently a competitive artistic inline skater, as well as a commercial and performing arts-focused skater.
With her knowledge of social media branding and content creation, she is passionate about putting the West Coast roller skating community on the map.
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Co-FounderAlicia Reason is all about roller skating, dancing, and acting! She is an accomplished skate double for major networks like Disney and an integral roller skating cast member for Discoasis, backed by Nile Rodgers.
She grew up as a student of the Detroit Windsor Dance Academy and a 90’s rink rat at Northland Roller Rink in Detroit. Her college years were spent as a dance instructor throughout the state of Utah and as a roller skating hobbyist.
Today, she is a roller skate and dance instructor to students of all levels. She is also a tv, film, and commercial performing artist in LA and throughout the nation. She has been published by KQED Arts, a platform that amplifies the voices of diverse artists and cultural practitioners.
our accomplishments
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Alicia Reason has been published by KQED Arts, a platform that amplifies the voices of diverse artists and cultural practitioners.
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Lilia Kazakova background as a figure skater has led her to artistic inline skating. She's currently a competitve skater training for USA Regionals & Nationals.
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Alicia Reason has been featured in an ESPN 's article titled Summer of Skate Dancing, where the focus was on the Venice Beach Skate Dance Plaza community.
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After graduating from GW Law (LL.M), Lilia Kazakova created her social media brand Lily Like and built an audience of over 300,000 followers on her socials.
Success Stories
Individually, Alicia and Lilia have partnered with various brands such as Mori Tea, for its sustainable sourcing practices; Vuori, for its inclusive sizing; BÉIS Travel for their minimalist design; and Spongelle for its approach with natural and sustainably sourced ingredients.
Together, they have been poached and partnered with brands like: Refinery29, for its focus on women's lifestyle and culture; Coppertone, for its focus on protecting the skin from harmful UV rays; CicLAvia, for its promotion of active transportation and community engagement; and Sony Future Filmmakers, for its focus on bringing ideas to life and achieving creative goals.
The history of roller skating at Venice Beach
Roller skating has always been a popular activity at Venice Beach. LA Roller Crew likes to especially pay homage to the 1970s and 1980s, for this is when the gathering of roller skaters at the beach to perform for crowds of spectators began. Roller skaters would dress in colorful outfits, carry boomboxes, and gather in their reserved area to entertain the 10s of thousands of daily visitors. In the 1990s, jam skating began to gain popularity at Venice Beach, where many skaters began to incorporate dance moves and gymnastics into their skating routines.
Today, jam skating— alongside artistic skating, are two very popular skate styles at Venice Beach. Skaters continue to push the boundaries of the sport, incorporating new moves and techniques into their routines and pushing the limits of what is possible on roller skates. Today, roller skating at Venice Beach remains a popular activity. Skaters still gather, nowadays, at the designated Venice Beach Skate Dance Plaza to show off their skills and enjoy the sunny California weather.